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Gone are the days when ‘vegan-friendly’ equals bland homogeneity. Deliciously Ella’s range seeks to bring plant-based foods out of the restrictive realms in which they’ve been typecast. We refreshed the brand by celebrating the freedom, abundance and creativity of plant-based eating, taking Deliciously Ella into a vibrant new chapter of growth.
A brand new identity and packaging reflect the idea of colourful eating and setting plant flavours free. Bright hues bring out the lively nature of vegan eating, showcasing the new taste profiles within the range. The natural ingredients inspired the bold watercolour and line-drawn illustrations.
A bespoke, hand-written typeface adds a little of Ella’s personality to the design with the rich colour palette creating an uplifting but inviting feel. The exciting yet simple visual style easily translates across mediums, from books to kitchenware to animation. This is plant-based food to be loved and enjoyed by everyone.